• Brighter images. LCD panels offer brighter pictures than plasma, making them great models for viewing in a well-lit room.
• No screen reflection. LCD televisions' matte screens don't fall prey to screen glare like plasma displays do. However, there are some exceptions to this rule, so be on the lookout for that errant non-matte screen when shopping for an LCD.
• No risk of image retention. Unlike plasma, there is absolutely no fear of image retention on an LCD display.
• Slightly lower power consumption. In a world that is becoming more energy-conscious with every passing day, consuming less power is a strong selling point. However, almost every manufacturer-plasma and LCD- is incorporating special energy-saving modes into their sets. Check power-consumption ratings and features before you buy.
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